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Your objectives

We’ll help you set up your marketing automation solution, ensuring that it integrates seamlessly with your existing operations. From configuring automated workflows to training your team in new features, we’re here to guide you every step of the way. Our aim is to help you maximize the effectiveness of your marketing, optimizing your efforts and increasing customer engagement through sophisticated automation techniques.

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The key stages of our Marketing Automation service

Audit & definition of your marketing automation strategy objectives

We start every marketing automation project with a thorough audit and a clear definition of strategic objectives. This audit involves a detailed assessment of your current marketing processes, your digital tools, and the effectiveness of your existing campaigns. By identifying the strengths and weaknesses of your current strategy, we can define specific objectives for automation. These objectives can include improving lead generation, increasing customer engagement, reducing sales lead times, or increasing the ROI of marketing campaigns. Our goal is to ensure that the marketing automation strategy we implement is perfectly aligned with your overall business objectives, while being tailored to the unique needs and challenges of your company.

Tool selection & implementation

We start by evaluating a range of marketing automation solutions, taking into account their functionality, their compatibility with your existing systems, and their ability to meet your specific objectives. Our selection is based on a rigorous analysis of your needs, the size of your business, and the complexity of your marketing operations. Once the ideal tool has been selected, we implement it. This phase includes configuring automated workflows, integrating the tool with your other systems (such as CRM, customer data platforms, etc.), and setting up pilot campaigns to test and adjust the configuration.

Definition and implementation of workflows

This stage begins by identifying your communication objectives and understanding the typical customer journey within your company. Based on this information, we design personalized, targeted email sequences designed to engage with your customers and prospects at different stages of their journey. These workflows can include welcome emails for new subscribers, educational email series to nurture leads, automated reminders for abandoned shopping carts, or loyalty campaigns for existing customers. Each email is carefully crafted to deliver a relevant and engaging message, with clear calls to action and precise segmentation to increase relevance.

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